Privacy Policy

Last updated: 11 April 2026

This Privacy Policy explains how Ophthalmic Supplies and Solutions Ltd (trading as CES Academy) collects, uses, stores, and protects your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Ophthalmic Supplies and Solutions Ltd (trading as CES Academy) is the data controller responsible for your personal data.

Legal entityOphthalmic Supplies and Solutions Ltd
Trading nameCES Academy
Registered addressKent, United Kingdom
Contact email[email protected]
Websitewww.cesacademy.co.uk
ICO registration number[ICO REGISTRATION NUMBER — PLACEHOLDER]

2. What Personal Data We Collect

Depending on how you interact with our website and services, we may collect the following categories of personal data:

CategoryExamples
Identity dataFirst name, surname
Contact dataEmail address, telephone number
Professional dataGOC / GMC registration number, practice name and location
Preference dataAreas of CPD interest, opt-in preferences
Technical dataIP address, browser type, pages visited (via analytics)
Communications dataRecords of emails sent to or received from you

3. How We Collect Your Data

We collect personal data through the following means:

  • The CPD Event Registration form on our website
  • The IP Placement Application form
  • The Course Application form
  • Direct correspondence by email or telephone
  • Automated technical data collected when you browse our website

4. Why We Use Your Data (Lawful Bases)

PurposeLawful Basis
Notifying you of upcoming CPD events matching your interestsConsent (UK GDPR Art. 6(1)(a))
Processing IP placement and course applicationsContract / Pre-contract steps (Art. 6(1)(b))
Sending administrative communications about your applicationContract (Art. 6(1)(b))
Complying with legal and regulatory obligationsLegal obligation (Art. 6(1)(c))
Improving our services and websiteLegitimate interests (Art. 6(1)(f))

Where we rely on consent, you have the right to withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.

5. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purposes for which it was collected, or as required by law.

Data typeRetention period
CPD event registration records7 years from date of registration
IP placement application records7 years from date of application
Course application records7 years from date of application
Financial and payment records7 years (statutory requirement)
Email correspondence3 years from last contact
Website analytics data26 months (rolling)

After the applicable retention period, personal data is securely deleted or anonymised.

6. Who We Share Your Data With

We do not sell your personal data. We may share it with trusted third parties only where necessary:

  • Email service providers — to send confirmation and notification emails on our behalf (e.g. Resend)
  • Cloud hosting providers — to store application data securely
  • Regulatory bodies — where required by law (e.g. GOC, CQC, HMRC)

All third-party processors are bound by data processing agreements and are required to handle your data in accordance with UK GDPR.

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

RightWhat it means
Right of accessRequest a copy of the personal data we hold about you
Right to rectificationAsk us to correct inaccurate or incomplete data
Right to erasure ('right to be forgotten')Ask us to delete your personal data where there is no compelling reason to continue processing it
Right to restrict processingAsk us to pause processing your data in certain circumstances
Right to data portabilityReceive your data in a structured, machine-readable format
Right to objectObject to processing based on legitimate interests or for direct marketing
Right to withdraw consentWithdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days. There is no charge for making a request.

8. Right to Erasure — How to Request Deletion

If you wish to have your personal data deleted from our systems, please send a written request to [email protected] with the subject line "Data Erasure Request" and include:

  • Your full name
  • The email address used when registering
  • Your GOC / GMC number (if applicable)

We will confirm deletion within 30 days. Please note that we may be required to retain certain records for legal or regulatory reasons (e.g. financial records for 7 years under HMRC rules), in which case we will inform you of what data must be retained and why.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These include encrypted data transmission (HTTPS), access controls, and regular security reviews. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours and inform affected individuals without undue delay.

10. Cookies and Analytics

Our website uses cookies and analytics tools to understand how visitors use the site and to improve our services. Analytics data is aggregated and does not identify individuals. You may disable cookies through your browser settings; however, this may affect the functionality of the website.

11. ICO Registration and Complaints

Ophthalmic Supplies and Solutions Ltd is registered with the Information Commissioner's Office (ICO) under registration number [ICO REGISTRATION NUMBER — PLACEHOLDER].

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the ICO:

Websitewww.ico.org.uk
Telephone0303 123 1113
AddressInformation Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

We would, however, appreciate the opportunity to address your concerns before you contact the ICO, so please contact us first at [email protected].

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page will be revised accordingly. We encourage you to review this page periodically.

For any privacy-related queries, contact us at [email protected]. See also our Cookie Policy.